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How to Add New Google Ads Leads to Salesforce
Integrating Google Ads leads into Salesforce is essential for businesses that rely on tracking and managing leads in a streamlined manner. While platforms like Zapier offer no-code solutions, their pricing can get quite high as your task volume increases. In this article, I’ll show you how to set up an efficient and scalable solution using AWS Lambda webhooks, which can be nearly free compared to Zapier’s pricing model.
By the end of this guide, you’ll have a fully automated process for adding new Google Ads leads to Salesforce.
Why AWS Lambda Instead of Zapier?
Zapier’s free plan gives you just 100 tasks per month, which is easy to exceed with a growing business. If you need more than 750 tasks, you’ll be paying $29.99/month or more. AWS Lambda, by contrast, allows 1 million requests for free each month and charges only for compute time, making it highly cost-effective.
Step-by-Step Guide: Add Google Ads Leads to Salesforce
Step 1: Set Up Google Ads Webhooks
Google Ads allows you to collect lead form data through its Webhooks feature. Here’s how to set it up:
- Log in to your Google Ads account and navigate to Tools & Settings > Lead…
