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Create HubSpot contacts from new Webflow form submissions

Usman Haider
7 min readSep 3, 2024

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Webflow + Hubspot

Integrating Webflow with HubSpot can streamline your lead management process by automatically creating contacts in HubSpot for every new form submission on your Webflow site. While services like Zapier offer similar integration capabilities, they can become costly as your needs grow. For example, Zapier’s free tier limits you to 100 tasks per month, and the Professional tier starts at 750 tasks for $29.99 USD/month. If your business requires more automation, the cost can escalate quickly, with Zapier charging $3,299 USD/month for one million tasks. Even with a 33% discount for annual billing, this pricing remains substantial.

In contrast, deploying this integration on AWS allows you to achieve the same functionality at a significantly lower cost. By using AWS Lambda and API Gateway, the cost for 750 tasks would be approximately $0.0028 USD, and for one million tasks, it would be approximately $3.70 USD. This substantial difference in pricing highlights the cost-effectiveness of using AWS over Zapier, potentially saving your business thousands of dollars annually.

This article guides you through setting up a secure Webhook in Webflow using OAuth to capture form submissions and then using the HubSpot API to create a new contact based on the submitted form data. By following this guide, you’ll ensure that your leads are…

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